Description

By (author) Guidara Will

Put the ideas of the New York Times bestseller Unreasonable Hospitality into action with this beautifully illustrated, interactive companion guide from Will Guidara, former co-owner of the legendary restaurant Eleven Madison Park.

With his book Unreasonable Hospitality, Will Guidara issued a compelling invitation: “No matter what business you”re in, you can make the choice to be in the hospitality industry.” His lessons about service and leadership celebrated the one principle that never goes out of season: the human desire to be taken care of.

If Unreasonable Hospitality is the why, then The Field Guide is the how.

This practical, step-by-step journal offers a clear roadmap for applying Guidara’s lessons in real life, helping you turn generous thinking into consistent action. Inside, you’ll learn how to:

Build and lead your team with consistency, integrity–and yes, hospitality
Develop a culture of hospitality with five essential components–excellence, communication, collaboration, feedback, and repair–and the systems that will keep those values front and centre
Create bespoke gestures with the power to transform ordinary transactions into extraordinary experiences–as well as how to create a ready-made toolkit of simple, repeatable actions that still feel personal

Featuring deeply personal stories, his own as well as those of readers he”s encountered, the book is packed with practical exercises that are as relevant to the CEO of a Fortune 500 as they are to the ambitious intern at the front desk. Each can be done on your own, with your team, or company-wide at the annual retreat.

Beautifully designed and illustrated in full colour, this delightful, participatory guide—meant to be marked up and discussed—will have you feeling like a kid about to crack open a new colouring book. You”ll walk away inspired, with a power pack of specific, immediately actionable ideas to help you elevate the magic in what you do—for yourself, the people you work with, and the people you serve.

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Working alongside Will Guidara is the
ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt
must-read, for anyone looking to stand out from the pack.

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Any organization would benefit from his thinking.

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Will Guidara weaves heartfelt stories and keen observations to illustrate how purposeful, no-holds-barred hospitality satisfies our
essential need to belong.
An exceptional book for anyone or any organization aiming to excel at human connection.

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One of the five best management books I have ever read. Plus, it is the most
engaging and entertaining – by a wide margin. This is, flat out, not a book to miss.

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Will Guidara is one of the very best in the hospitality business, but
this book is for everyone. His insights on
how to be a great entrepreneur cut through the noise.

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Will gives us the best reason to be unreasonable—the people we serve. His approach to hospitality is novel, noble, and not at all exclusive to the restaurant industry. If you want to
revolutionize the way you do business, you need this book!

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Making people feel welcome, accepted, appreciated, seen, known… what could be cooler than that? This is what Will has unlocked in this book: that hospitality is as
thrilling and inspiring to give as it is to receive, both in work, and in life.

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In this book, Will Guidara shows us how to