Kew – Fragrance (from Plant To Perfume, The Botanical Origins Of Scent)

Description

By (author) Josh Carter; By (author) Royal Botanic Gardens Kew; By (author) Samuel Gearing

Short /annotation:
With botanical illustrations from the Kew archive and expert text, this book is an exploration of scent and the plant origins of perfume.

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The luxurious and evocative scents that have fragranced the world all have their roots firmly in nature. Kew: Fragrance explores the botanical origins of perfume, unveiling the science and secrets behind the most intoxicating ingredients and their journey from bloom to bottle.

From lemon, lavender and licorice to cumin, cardamom and cotton flower, Fragrance reveals the alchemy, cultural meaning and plant provenance of 100 key ingredients that make up the most seductive scents. With beautiful botanical illustrations from the Kew archive and expert text, this book is an enchanting exploration of scent and the plant origins of perfume.

Biographical note:

Josh Carter (Author)
Josh Carter is a British fragrance expert based in London, UK. He trained with some of Britain”s most renowned perfumers and co-founded the acclaimed fragrance platform Fiole. This is his first book.

Samuel Gearing (Author)
Samuel Gearing is a British fragrance expert based in London, UK. He trained under British and French perfumers and founded an agency to support artisan fragrance houses, before co-founding acclaimed fragrance platform Fiole. This is his first book.

Samuel and Josh are regular commentators on the art of perfumery and the fragrance industry at large. Their fragrance platform Fiole has become one of the UK”s leading stores for artisan brands and has been featured in the likes of GQ, Harpers Bazaar and the Evening Standard.

The Royal Botanic Gardens, Kew is a world-famous scientific organisation, holding an unrivalled position for its outstanding collections of plants and fungi, artefacts and art, world-class Herbarium as well as its expertise in plant diversity, conservation and sustainable development. From its beginnings as a small physic garden in 1759 it has grown to become a top international visitor attraction and UNESCO World Heritage Site. Kew”s 132 hectares of stunning landscaped gardens and iconic glasshouses make it one of the world”s best-loved gardens, a paradise for plant lovers, offering a wealth of ideas and inspiration to all.

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Niche fragrance brands with an emphasis on the origins of their natural ingredients have boomed over the last decade – Byredo, Le Labo, Jo Malone, Aesop – and become emblems of taste, luxury and elegance that has its roots in the natural world, rather than a manufactured glamour.

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Global fragrance market is worth £40.7 billion and 54% of Brits use perfumes regularly.

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Conversations on social media about fragrance increased by 11% during the pandemic.

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#PerfumeTikTok has 2 billion views, and #PerfumeTok 650m – perfume is the new accessible status symbol and cultural identifier.