Research Methods For Business, With Ebook Access Code (a Skill Building Approach)

Description

By (author) Bougie Roger; By (author) Sekaran, Uma

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Master the tools and techniques needed to design, conduct, and analyze research projects effectively

Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.

WILEY ADVANTAGE

• Provides a clear, student-friendly introduction to business research with an informal and accessible writing style
• Covers a wide range of business research methods and practices used in areas such as human resources management, strategic management, operations management, finance, and accounting
• Integrates real-world case studies and examples from various business disciplines to illustrate key concepts
• Emphasizes both scientific and pragmatic approaches to research to ensure a well-rounded understanding
• Enhances critical thinking and problem-solving skills through structured exercises and hands-on activities

AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE

This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.

• Videos:
  Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply.
• Interactive Self-Scoring Quizzes:
  Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.
• Downloadable Files: Additional
  Cases and
  SPSS Data Sets can be found throughout the text, helping students further engage with the content.

Table of contents:

Preface xxi

About the Authors xxiv

1 Introduction to Research 1

Introduction 1

Business Research 2

Research and the Manager 3

Types of Business Research: Applied and Basic 4

Applied Research 5

Basic or Fundamental Research 7

Managers and Research 7

Why Managers Need to Know About Research 7

The Manager and the Consultant–Researcher 8

Internal Versus External Consultants/Researchers 9

Internal Consultants/Researchers 9

Advantages of Internal Consultants/Researchers 9

Disadvantages of Internal Consultants/Researchers 9

External Consultants/Researchers 10

Advantages of External Consultants/Researchers 10

Disadvantages of External Consultants/Researchers 10

Knowledge About Research and Managerial Effectiveness 11

Ethics and Business Research 11

Summary 12

Discussion Questions 13

Case: The Laroche Candy Company 14

Case Questions 16

2 The Scientific Approach and Alternative Approaches to Investigation 17

Introduction 17

The Hall marks of Scientific Research 18

Purposiveness 18

Rigor 18

Testability 19

Replicability 19

Precision and Confidence 19

Objectivity 20

Generalizability 20

Parsimony 20

The Hypothetico- Deductive Method 21

The Seven- Step Process in the Hypothetico- Deductive Method 21

Identify a Broad Problem Area 21

Define The Research Problem 22

Develop Hypotheses 22

Determine Measures 22

Data Collection 22

Data Analysis 22

Interpretation of Data 23

Review of the Hypothetico- Deductive Method 23

Alternative Approaches to Research 24

Positivism 24